Burger King takes on McDonald’s with a range of ‘unhappy’ meals.

　　漢堡王推出一個(gè)“不開心樂園餐”系列，與麥當(dāng)勞正面較量。

　　No one is happy all the time. That’s the message Burger King is trying to communicate with a lineup of burger meals focused on “real” moods to help raiseawareness about mental health.

　　沒有人一直快樂。漢堡王嘗試用一系列漢堡套餐來傳達(dá)這一信息，聚焦“真實(shí)”情緒，以提高人們對心理健康的認(rèn)識。

　　Timed to Mental Health Awareness Month in May, the “Real Meals” include the Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a F---) Meal. They include a Whopper, french fries and a drink.

　　漢堡王選擇了五月心理健康意識月這一時(shí)機(jī)，推出“真實(shí)情緒套餐”，其中包括“憂郁套餐”、“逗笑套餐”、“亢奮套餐”和“無動于衷套餐”。套餐里有一個(gè)大漢堡、炸薯?xiàng)l和一杯飲料。

　　“Burger King restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling,” an online release says.

　　“漢堡王餐廳明白，沒有人是一直快樂的，因此他們請顧客根據(jù)自己的心情來點(diǎn)餐，”一則線上信息說到。

　　The effort also pokes fun at McDonald’s, which markets Happy Meals, boxed kids’ deals that include a toy. Burger King launched an ad on YouTube showing a montage of people in various emotional states, using the line: “No one is happy all the time. And that’s OK.”

　　漢堡王的這一舉動也是在取笑麥當(dāng)勞。麥當(dāng)勞一直在推行開心樂園餐，其兒童套餐中還有一個(gè)玩具。漢堡王在油管視頻網(wǎng)上發(fā)布了一則廣告，視頻中展現(xiàn)了不同情緒狀態(tài)下的人物剪輯，并配上了這樣的廣告詞：“沒有人一直快樂，但這也沒關(guān)系?！?

　　The ad swaps Burger King’s well-known chorus from the 1970s, “Have it your way,” with “Feel your way.” The music also has been changed to be more authentic to the idea that people can have a range of feelings.

　　這則廣告改編了漢堡王20世紀(jì)70年代著名的合唱曲，把“Have it your way”(我選我味)改為“Feel your way”(我感我味)。這首曲子的改編也更忠于“人們可以有不同的情緒”這一理念。

相關(guān)知識

麥當(dāng)勞開心樂園餐
麥當(dāng)勞中國開心樂園餐變樣了！
測評！麥當(dāng)勞、肯德基、漢堡王，哪家漢堡適合減肥吃？！
麥當(dāng)勞為了讓開心樂園餐更健康，要把一部分菜單藏起來
我要是麥當(dāng)勞，都告漢堡王800遍了！
漢堡王 vs 麥當(dāng)勞：你選對了嗎
“漢堡王瘋狂擴(kuò)張：麥當(dāng)勞是否感到壓力？”
麥當(dāng)勞中國開心樂園餐重磅升級
麥當(dāng)勞開心樂園餐它變了，變?yōu)橛惺吖乃募?/a>
麥當(dāng)勞早餐開賣開心樂園餐,小朋友,你別錯(cuò)過

網(wǎng)址: 漢堡王又正面pk麥當(dāng)勞了，推出“不開心樂園餐” http://www.gysdgmq.cn/newsview1353405.html